Chopard is more than a Maison, it is the story of the Scheufele family. Wei Koh meets Karl-Friedrich, whose vision transformed Chopard into a force in fine watchmaking, and his sister Caroline, who built its high jewellery empire. Alongside them are Karl-Friedrich’s wife, Christine, the family’s anchor, and the next generation, Caroline-Marie and Karl-Fritz, who bring modern perspectives in design and hospitality. From Alpine hikes and the Alpine Eagle Foundation’s mission to reintroduce the white-tailed eagle, to the artistry of métiers d’art and the glamour of Cannes, Wei discovers how family, discipline, and creativity have carried Chopard into a new era.