Wei is tasked with emceeing the highly anticipated relaunch of Urban Jürgensen, a watch brand boasting a remarkable 250-year legacy. However, he can’t shake a sense of creative paralysis as he contemplates the challenge ahead. This historic event marks a pivotal moment for the brand, now under the stewardship of American investor Andy Rosenfield. He has entrusted creative direction for the relaunch to his son, Alex. Kari Voutilainen, one of the industry’s most respected watchmakers, is on board to craft the new timepieces. The central question remains: can a businessman truly capture the magic required to breathe new life into this storied brand?